Privacy Policy

1. Information We Collect

We collect information you provide directly through our website, booking systems, waiver forms, contact forms and in-person appointments, including:

• Name, email address and phone number
• Appointment, party and event booking details
• Waiver submissions and any health-related disclosures you choose to share for safe welding
• Communication preferences (SMS, email, marketing)
• Payment confirmation references (we do not store credit card numbers — payments are handled by PCI-compliant processors)
• Photos, testimonials and reviews you voluntarily share with us

2. Cookies, Analytics & Tracking

Our website uses cookies and similar technologies to operate the site, remember preferences and measure performance. We may use:

• Google Analytics to understand aggregate site usage
• Meta / Facebook tracking only if a pixel is enabled on a campaign — this is used in aggregate, not tied to your appointment records
• Booking and scheduling tools (e.g., Square Appointments) which set their own cookies

You can disable cookies in your browser settings. Doing so may limit some site functionality.

3. SMS / Text Message Consent

If you opt in to text messages, you are agreeing to receive SMS from Alayé Permanent Jewelry regarding appointments, reminders, promotions and updates. Consent is not a condition of purchase. Message frequency may vary. Message and data rates may apply.

You can opt out at any time by replying STOP, or reach out for help by replying HELP.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Mobile opt-in data and consent records are not shared, sold or transferred to any third party for marketing.

4. Email Marketing Consent

If you opt in to email updates, you may receive newsletters, promotions, event invitations and appointment information. Every marketing email includes an unsubscribe link, and you may also email us directly to be removed from our list.

5. How We Use Your Information

• To schedule, confirm and follow up on appointments and parties
• To process waivers and provide safe welding services
• To send transactional messages (confirmations, reminders, re-weld follow-ups)
• To send marketing communications when you have opted in
• To improve our services, website and customer experience
• To comply with legal obligations

6. Third-Party Services

We use trusted third-party providers to deliver our services. These may include scheduling tools (Square Appointments), email and SMS providers, payment processors, hosting providers and analytics providers. These providers only access information necessary to perform their function and are obligated to protect your data.

7. Data Protection

We use reasonable administrative, technical and physical safeguards to protect your information. No method of transmission or storage is 100% secure, but we work hard to protect your data and limit access internally.

8. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal record-keeping requirements)
• Opt out of marketing communications at any time
• Withdraw SMS consent by replying STOP

9. Children's Privacy

Our services are not directed at children under 13. Minors under 18 receiving permanent jewelry must have a parent or legal guardian present to provide consent. We do not knowingly collect personal information from children under 13.

10. Changes to this Policy

We may update this Privacy Policy from time to time. The current version is always available on this page with the effective date above.

11. Contact

Questions about this policy or your data?

Alayé Permanent Jewelry
New Jersey
Email: hello@alayejewelry.com